✨ 7,000+ 5-Star Reviews ✨ Free Shipping on Orders over $9

BACK &
BODY
CARE
WITHIN
REACH

SHOP ALL

BACK &
BODY
CARE
WITHIN
REACH

SHOP ALL

Don't struggle with back & body self-care. Bearback puts it all within reach.

Few things are more frustrating than when you have a self-care problem that's just out of reach. We've been there, and that's why we created Bearback. We help solve all of your back & body therapeutic care needs.


Easily reach all parts of your body to apply lotion, scratch an itch, exfoliate your skin, or relax sore muscles. It's the ultimate multi-tool for putting your back & body self-care needs within reach!

See How it Works

Back & Body Scratcher

Lotion Applicator

7,000+ Customer Reviews!

Customers love us - check it out!

  • "Worth every penny"

    Sometimes the simplest things escape us. This device is crazy neat! Design is great, why didn't I think of this? Folds down for easy storing in a suitcase, very sturdy. I think I got my moneys worth in the first 30 days. If you are considering buying one don't wait, do it now. You won't regret it, oh, and your welcome in advance.

    Gary H, Verified Buyer

  • “Best back scratcher, EVER!!!!”

    Oh my gosh, this thing is great. I'm loving it. It's curved at just the right angle for you to do the scratching' yourself. It's strong not flimsy. Plus the plastic bristles feel so good. They're firm so you get that itch scratched. Makes your back feel warm and stimulated. I love it. I don't think you'll regret buying this one.

    Loleta Stanaford, Verified Buyer

  • “So easy to use”

    Loved the ease of use with my bearback lotion applicator. I’m currently wheelchair bound and this has been so helpful. I can’t reach many areas of my body but with this applicator I can. I would recommend this to anyone, wheelchair bound or not. Great product.

    Linda Walters, Verified Buyer

  • I LOVE IT!

    OMG I love love love my back scratched. What is it about a back scratch? My back is always itchy, but it also feels good and gives me chills. I will use anything. A pen, a plastic fork, a brush, the wall, my fingernails, a pencil, anything!!! Nothing ever scratches enough. My daughter is always afraid she will hurt me, my husband does hurt me...ugh why is it so difficult?! NOW I have the Bearback Scratcher. It isn't like those dumb wood ones that just don't scratch or those stupid metal finger ones that look like they can scratch but don't. The Bearback Scratcher is long and can really reach plus it has an easy to hold handle. I LOVE IT! It feels like a brush but the bristles are closer together and smaller, it can be used wet or dry and folds up for easy travel or to store. 

  • WE’VE GOT YOUR BACK

    2 YEAR WARRANTY

    Bearback's mission is to create uniquely helpful self-care products that bring joy to our customers. For this reason, we design our products to last for many years of regular use. In order to give our customers additional peace of mind, we stand behind your purchase for 2 years from the date of purchase!

    If you have an issue with your bearback, please contact us at support@getbearback.com and we'll arrange a replacement asap!

    Please note that purchases through this website are automatically registered. If your product was purchased elsewhere, please register here within 30 days of purchase

    REGISTER NOW

    Built From Scratch

    The Bearback Story

    Bearback was started by the Duvall family in Alpharetta, Georgia. All of our operations are managed by an amazing mom of three kids - though the entire family (kids and all) geek out on taking great care of our customers.

    Our first product, the Bearback Back & Body Scratcher, was created after we searched unsuccessfully for a premium quality back scratcher.  The available options tended to be cheaply-made novelty items that failed to deliver.  We knew that many people dealt with the frustration of itchy skin on a regular basis, and a quality choice would make a big difference for them.  With that as our guide, we set out to design something completely new:  a skin-safe ergonomically designed back scratcher engineered to the highest standards of performance and aesthetics.  The customer response from our product launch was overwhelming:  people loved the Bearback!  We were humbled as we learned about how customers had benefited from this simple yet helpful tool -  particularly those with range of motion issues or challenging skin care needs. Based on the influx of positive customer responses, we realized that we were just scratching the surface:  people everywhere were looking for a better way to solve all kinds of challenging back & body self-care needs. Ever since, this has been our mission, and we care deeply about enhancing our customers' quality of life.

    We are honored to have received thousands of glowing customer reviews, countless customer "thank you" emails, and lots of positive media attention.

    Our family would like to thank you for your support - you are the reason we do what we do every day!