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Don't struggle with back & body self-care. Bearback puts it all within reach.

Few things are more frustrating than when you have a self-care problem that's just out of reach. We've been there, and that's why we created Bearback. We help solve all of your back & body therapeutic care needs.

Easily reach all parts of your body to apply lotion, scratch an itch, exfoliate your skin, or relax sore muscles. It's the ultimate multi-tool for putting your back & body self-care needs within reach!

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Back & Body Scratcher

Lotion Applicator

6,000 Customer Reviews!

Customers love us - check it out!

  • "Worth every penny"

    Sometimes the simplest things escape us. This device is crazy neat! Design is great, why didn't I think of this? Folds down for easy storing in a suitcase, very sturdy. I think I got my moneys worth in the first 30 days. If you are considering buying one don't wait, do it now. You won't regret it, oh, and your welcome in advance.

    Gary H, Verified Buyer

  • “Best back scratcher, EVER!!!!”

    Oh my gosh, this thing is great. I'm loving it. It's curved at just the right angle for you to do the scratching' yourself. It's strong not flimsy. Plus the plastic bristles feel so good. They're firm so you get that itch scratched. Makes your back feel warm and stimulated. I love it. I don't think you'll regret buying this one.

    Loleta Stanaford, Verified Buyer

  • “So easy to use”

    Loved the ease of use with my bearback lotion applicator. I’m currently wheelchair bound and this has been so helpful. I can’t reach many areas of my body but with this applicator I can. I would recommend this to anyone, wheelchair bound or not. Great product.

    Linda Walters, Verified Buyer



    Bearback's mission is to create uniquely helpful self-care products that bring joy to our customers. For this reason, we design our products to last for many years of regular use. In order to give our customers additional peace of mind, we stand behind your purchase for 2 years from the date of purchase!

    If you have an issue with your bearback, please contact us at support@getbearback.com and we'll arrange a replacement asap!

    Please note that purchases through this website are automatically registered. If your product was purchased elsewhere, please register here within 30 days of purchase


    The Bearback Story

    Bearback was started by the Duvall family in Alpharetta, Georgia. All of our operations are managed by an amazing mom of three kids - though the entire family (kids and all) geek out on taking great care of our customers.

    Our original product was the Bearback Back & Body Scratcher...so I guess you could say we started this business from scratch! We created this first product to help people who struggled to find the perfect solution for scratching their backs - particular those with range of motion issues or challenging skin care needs. Based on the influx of positive customer responses, we realized that we were just scratching the surface - people everywhere were looking for a better way to solve all kinds of challenging back & body self-care needs. Ever since, this has been our mission, and we care deeply about enhancing our customers' quality of life.

    We are honored to have received thousands of glowing customer reviews, countless customer "thank you"emails, and lots of positive media attention.

    Our family would like to thank you for your support, and being the reason we do what we do every day!