Why Back Scratching Feels So Good

There's nothing quite like the feeling of a good back scratch. Whether you're using your own fingers or a back scratcher, the sensation of relief is unbeatable. But why does it feel so good?

It all has to do with the nervous system. When you scratch an itch, you're actually stimulating the nerves in your skin. This sends a signal to the brain that something is wrong and needs to be fixed. In response, the brain releases chemicals called endorphins. These endorphins help to reduce pain and improve mood. Additionally, scratching causes the brain to release serotonin. Serotonin functions to stabilize your mood and to elevate your feelings of happiness and well-being. Serotonin is even critical to the function of your digestive system and sleep cycles! So to put it simply, scratching makes you feel good and makes life better!

So next time you feel an itch coming on, don't hesitate to pick up your back scratcher. Your body (and brain) will thank you for it.  A gentle scratch will eliminate the itch - and might just help you feel a little more relaxed, a little happier, and even sleep a little better!

If you're looking for the perfect scratch, we believe the best back scratcher available is the Bearback Back & Body Scratcher. With thousands of 5 Star reviews, Bearback is the only back scratcher to have received major media attention (The Today Show, CBS, Yahoo News, MSN, etc). Bearback is gentle and safe enough for the most most sensitive bare skin, but incredibly effective at attacking even the most stubborn itches!