Instead of trying to contort their bodies to hit those hard-to-reach spots, this Bearback bundle makes it easy to take care of an itch. It comes with a handle and four different attachments including a lotion roller and massage roller. Shop TODAY editor Rebecca Brown says she had no idea how much she'd love using this. "It does wonders on the back—gets those places that are perpetually neglected. I use it all over before jumping in the shower and it’s my favorite quick self-care routine," she raved.