Your skincare routine *just* got a lot easier.Picture this: You just got out of the shower and are slathering your body in an ultra hydrating moisturizer. Legs and arms? Check. Face? Check. Back? Well ... reaching the back of your body is easier said than done. You could contort your body to apply lotion, but you could run the risk of pulling your shoulder. And, let's face it, enlisting a friend or roommate to help is a tad awkward. But thanks to Bearback's applicator, you don't have to leave your back as dry as the Sahara.