This lotion applicator is the best product I have ever used for back care. I shave my back often and never had a way to moisturize it myself. I have tried other types of brushes and cheap rollers, but they would either absorb too much of the product or wouldn't apply it evenly. I'm definitely a Bearback user for life, and have already purchased extra rollers to make sure I'm set for the next year or so!! Excellent indeed!!