This is amazing at reaching that one strip in the middle of my shoulder blades. I’ve used “pad on a stick” type tools that help, but don’t quite reach every spot, and back straps that cover the whole area but absorb a lot of product. Between the angled handle and the roller surface, this works better and faster. I just wish the rollers came in different colors, so I could color-code different ones for lotion, sunscreen, and self-tanner. Tip: if you’re applying something runny like a body oil, don’t put it directly on the roller. Instead, drizzle it on the top/back of your shoulders and use the tool to distribute it evenly.